Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.


With Pardot Marketing Automation software, marketing and sales can work hand in hand right in Sales Cloud to manage all prospect interactions, so you can create, deploy, and manage online campaigns from a central platform. With CRM marketing automation from Salesforce, you’ll be able to generate high-quality leads and accelerate pipeline and drive sales without having to hire a big marketing team. You can even create personalized, targeted emails and nurture campaigns like a pro. 																		

SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing processes they desire and gets their business to the next level.


The HubSpot dashboard enables teams to immediately sort the contracts won (or not) and maintain a clear view of their performance toward their goals. HubSpot’s CRM automatically tracks customer touchpoints across different channels and keeps a timeline of all calls, emails, and meetings involving specific customers. The platform also helps create personalized paths to purchase and compile data showcasing how every marketing campaign contributed to sales.
But marketing automation apps with CRMs go much further. They tie directly into your site or app, adding all of your users into the CRM as soon as they sign up. They'll then monitor your site stats, showing how people discover you, which parts of your site they've seen, and then point out the people you focus on in your marketing efforts. They'll even automatically email your users to make sure they don't forget about your product.
These are just some of the amazing features you'll find when using marketing automation software. As a result, it's important for you to determine your most needed features before making a purchase decision. None of the tools we tested are bad. In fact, each of them will provide you with more power than your standard email marketing platform will. However, some are better than others, some are more expensive, and some do a better job letting you customize your workflows to suit your specific needs.
On the lower end of the pricing spectrum, you'll find products such as Infusionsoft, which costs $379 per month for five users, 50,000 contacts, and unlimited emails per month. The Complete package also includes Infusionsoft's four core feature sets (CRM, e-commerce, marketing automation, and sales automation) at no extra charge. SendinBlue and Zoho Campaigns both offer free plans for anyone who is unwilling to spend even a dime for marketing workflows. Both tools scale upward for added capacity and complexity, and each offers pay-as-you-go plans for companies just dipping their toes into email marketing and marketing automation. 																		

First, let’s be clear about the distinction between sales and marketing roles: you wouldn’t believe how many companies scramble the definitions.  As a card-carrying marketing guy (yes, I made it to Sr. VP at publicly-traded companies), I maintain that the outbound part of marketing (the real users of marketing automation) needs to focus on getting the right message out to the right prospects.  People who respond with the right level of interest are handed off to sales for qualification, and people who don’t are kept in the system for cultivation and “re-marketing.” Outbound marketing is also involved in the care and feeding of existing customers, to cultivate loyalty and repeat business. 																		

Customer Retention: Post conversion of leads, this software enables you to maintain 360-degree customer profiles with detailed demographic, firmographic and behavioral data for each customer. You can micro-segment your customer database to drive cross-sell and upsell campaigns which can help you boost customer retention, brand advocacy and ultimately, average revenue per customer.

The effective marketing automation system is actually a content management system in disguise, so it must explicitly manage its content assets through a lifecycle. As those assets are typically stored on the company’s website, the marketing automation system needs to be able to rapidly generate attractive registration and download pages. Since prospects’ behavior can’t be predicted in advance, marketing automation systems need to have workflow management features to facilitate “A/B split testing” that provides data to guide the refinement of web pages and campaign sequences for optimal results.
ONTRAPORT’s mission is to “support entrepreneurs in delivering their value to the world by removing the burden of technology.” It aims to do this by allowing companies to get a complete visualization of the customer journey. Knowing that many small businesses struggle to gain a clear understanding of how their marketing efforts are paying off, ONTRAPORT is built to help them see how customers respond to messages — via SMS, email, postcards, and landing pages — through data. This information, in turn, can be used to build compelling campaigns within the platform.
Personalization. Without personalized messaging, you’ll miss out on a significant number of conversions. Leverage marketing automation’s tracking capabilities to tailor your conversations with your contacts. Personalization works: 88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%.
If your marketing collateral is being created and stored in disparate systems in an unorganized fashion, your customer facing teams will struggle to achieve consistency in multi-channel communication. Ideally, all your marketing content needs to be mapped to the stages of the buyer’s purchase process. Also, it needs to be stored on a single platform accessible across the organization.
Sometimes customers stumble upon your online store before they're ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they're reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in Mailchimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Find out how retargeting works.
Marketing’s core objective is to feed the pipeline for sales. At the end of the day, the sales team is marketing’s number one client. Marketing’s role in the lead nurturing process has grown over the last decade to align with the lengthening sales prospecting process. Most B2B purchases—especially technology purchases—span multiple departments, which means there are multiple stakeholders involved in any buying decision. According to CEB, 5.4 people now have to formally sign off on each purchase, this is 40% larger than it was 2 years ago.
Marketing’s core objective is to feed the pipeline for sales. At the end of the day, the sales team is marketing’s number one client. Marketing’s role in the lead nurturing process has grown over the last decade to align with the lengthening sales prospecting process. Most B2B purchases—especially technology purchases—span multiple departments, which means there are multiple stakeholders involved in any buying decision. According to CEB, 5.4 people now have to formally sign off on each purchase, this is 40% larger than it was 2 years ago.

Google Analytics can show you what pages are being looked at in real time, along with detailed info about the browsers used, exit pages clicked, and how long people are on your site. You can even use it to see—to a certain degree, at least—which keywords and content styles perform best. HubSpot gives you that same info, along with the tools you need to create great landing pages, blog posts, and more, plus CRM tools that'll help you identify your customers and continue your marketing efforts.


ClickDimensions is the only marketing automation solution natively built in Microsoft Dynamics 365. Our solution includes essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms, social marketing and more to help Dynamics 365 users attract more leads, close more sales and more effectively engage customers.

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