SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.
HubSpot heavily relies on list building to help you manage your workflows. The tool lets you shrink (or grow) your lists in the same way you would narrow down products on Amazon or eBay, a feature which is incredibly straightforward and fast. When you add a URL to a contact record, HubSpot will automatically pull in demographic information, such as the contact's company location and number of employees. You can email a contact directly from the Contact Record, and you can make a Voice-over-IP (VoIP) call if you have turned on this paid feature of HubSpot Sales. This integration lets you log and save call information within each contact record so there is a transparent history of which marketers and sales professionals interacted with contacts. You can also schedule interactions with contacts. You won't find these features on the other platforms we reviewed.
Want one app to handle every part of your marketing in one place? GreenRope has enough features to do just that. It's a marketing automation tool that can send drip emails or SMS messages, with automation workflows to send messages after contacts visit specific pages or reply to GreenRope's built-in surveys and courses that you can customize for your own marketing.
Your ideal sales lead will click on a Tweet of yours, visit your site and fill out a form indicating their interest, leaving you in the perfect place to follow up and close the sale. Simple. Except, the world isn't simple. Some people might rather call, others would email, and there's even people who might send a text message or hand you a business card. Instant Customer is ready for them all.
If your business depends on marketing notepads, spreadsheets and informal emails for customer communication, there are high chances that the customer experience you are providing is not up to the mark. At the very least, it is necessary to have a centralized contact database for all leads and customers, and track every interaction with each of these contacts.
There's also the deep analytics you'd expect, a full-featured social networking suite to help you stay on top of your mentions and more, and VoIP integration that works with Twilio so you can make and receive calls right from your CRM. There's even eCommerce integration so you can remind people about items they've left in their cart and make sure you get the sale.
Automating your customer discovery can be scary, and a big commitment. If that's how you're feeling, Intercom might be the perfect choice since it lets you try it out for free and still gathers your real customer data. Then, if that gets you itching for more, it's just an upgrade away. Plus, since you can take care of support in the same app, you'll have your CRM, marketing, and support all under one roof, giving you the communication tools you need to actually make a difference with your users.
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).
Instead of being a separate app with just a code snippet you'll add to your site, Inbound Now lives inside your WordPress install, capturing leads and automating marketing right from the place you manage the rest of your site. It's got free tools to create landing pages, A/B test them, and identify your site visitors, then there's paid extensions that'll add social media and email integration, lead importing, and more.
Today’s market and consumers require modern tools and approaches and a good marketing automation solution will provide you those. It consolidates your marketing processes, integrates them with sales for alignment, frees you from mundane daily admin tasks, and lets you come up with more engaging marketing content. Overall, these capabilities can result in even more benefits for your company in terms of:
Perhaps best known as an email newsletter app, ActiveCampaign also includes a full-featured CRM with marketing automation. You can gather leads, with rich profiles on each one that include your conversations with them, their latest social network updates, and more. Then, you can convert them to leads, sort them on a kanban-style board as you take them through your sales process, and keep them updated about your company with beautiful email newsletters.
If you run a small business, you probably wear a lot of different hats. Often there's little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation. Learn the basics of marketing automation.
The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. While it seems like a quick fix, it's not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future customers. In our plant analogy, it's sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix--but it doesn't set you up for future, long-term success.  
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