Poncho: Custom Weather Forecast One of the more current developments on the email marketing front is the use of auto responders, or automated emails, that happen in a set sequence after a user's email address is captured. Typically the end goal of an auto responder email series is converting that user to a purchaser or customer. In this section, we'll introduce you to what an auto responder is, how to use them, the pros and cons, and some basic best practices for auto responder. Auto responders offer unique benefits in that they can produce results with a limited amount of effort on your part after the initial build out of the program. However, auto responders also present some challenges and best practices that should be considered when determining the role of an auto responder in your email marketing mix.
? Focus on the reader. You should always write your emails to address the needs of your subscribers, not yours. Exclaimer Partner Network Become an Exclaimer Partner Login as an Exclaimer Partner
OptinMonster Originally published Jul 6, 2018 12:11:00 AM, updated July 06 2018
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