Geotracking By using features of your Campaign Monitor account, like Segments & Dynamic Content, you can ensure your emails are relevant to every one of your subscribers and increase the chances they’ll click-through from your campaign and make a purchase.
What is an Auto Responder and How Does it Work? In fact, studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
You’ve got a fifty-fifty chance that your out of office message will be read by someone who already knows you, is actively reading email, and wants something from you. Sounds like a great time to share content that helps build trust and drive more sales.
Here is a great example from Campaign Monitor customer Lincoln Motors. While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter use email to notify users of activity like when someone is tagged in a photo.
Search for: TheSkimm: Subscription Anniversary Learn how he uses MailChimp to send emails that match his brand
Host a contest or offer a discount.We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
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The help articles are easy to read. Jeff Walker, the founder of the Product Launch Formula, uses an autoresponder sequence consisting of three educational videos, a sales video and follow-ups to sell his information products.
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