Which “Mission: Impossible” has the awesomest gadgets? I can’t tell you which is the right or wrong answer in this case, but I can tell you that it’s important to have a clear purpose when asking for an address. This is where a strong call to action comes into play, and copywriting is super important.
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Here’s a great example of how this works from Ann Handley of MarketingProfs. Ann begins with a rhetorical question that grabs her reader’s attention and builds interest with her subsequent details and fun fact. She then creates desire with the way she describes the conference and lists a call to action with the conference website and a link to her Instagram account.
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Email Newsletter Templates Example #11 — The Literary Allusion
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