Email 2: Explain why specific topic/problem matters. This helps build the demand for your product.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response of the growing number of complaints over spam e-mails. Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial e-mails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient. However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.
Phase III: Segmentation and Analytics Uber: Calendar Integration I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email. Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers.
HTML Check this if you want to enter HTML into the "Body" of your email. HTML email refers to the programming code behind those bold, colorful emails you see in your inbox. For obvious reasons, HTML emails are far more effective than plain text emails. But don’t worry – you don’t need to know a thing about coding to use our email campaign software. You just need to know how to click and drag. The magic’s on us.
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